Marketing News

Lea Michele Fights ‘Sick of Missing Out’ in Lysol’s Back-To-School Campaign

Award-winning actress and mother of two Lea Michele is exchanging her place on the Broadway stage for a seat in the classroom with Lysol to educate families on how to help prevent the spread of illness-causing germs.

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By: Lianna Albrizio

Associate Editor

Lysol, a Reckitt brand, is on a mission to help fight a new phenomenon, SOMO, or “Sick of Missing Out,” through germ education and prevention. For year seven of its HERE for Healthy Schools initiative, Lysol has teamed up with award-winning actress Lea Michele to return to the classroom and teach parents how they can help protect their children from the spread of germs. In “The Story of SOMO,” Michele shares a fictional storybook regaling of one student’s experience with...

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